Design systems leader and AI design technologist with 25 years shaping digital products. I build the infrastructure behind coherent, scalable design - tokens, components, governance - and increasingly build the tools themselves using AI, code agents, and generative pipelines.
Work Experience
Senior Principal Designer, UI & Design Systems
WiseTech Global
2022 - Present
Founder
selekt.photos
2025 - Present
Design Systems Consultant
Platform.sh (Upsun)
2023 - 2023
Lead Designer, Design Systems
IAG
2020 - 2022
Lead Experience Designer, Retail Web
IAG
2019 - 2021
Lead Experience Designer
AKQA
2019 - 2019
Design Lead (Manager)
Publicis
2018 - 2019
Lead Designer
Flatmates.com.au
2016 - 2017
Art Director
DDB Melbourne
2014 - 2015
Art Director
Grey Worldwide
2014 - 2014
Art Director
BBDO / Proximity
2013 - 2014
Art Director
BUTTER
2012 - 2013
Junior Art Director / Designer
Various Agencies
2008 - 2012
Connect
Feel free to contact me at marc@obieglo.net